Chicks Dig T20 Cricket

The Question is...Where are you?

You are wrong if you answered a movie hall. You are watching IPL T20. That is where all this is happening. Just ask the ladies, they are all watching it. It’s true; women are getting hooked on IPL T20 like never before in the history of cricket. More and more women are going into the stadiums to watch live IPL matches and even a greater number are sitting in front of the TV all over the world.

The fight for the remote control at home is over since the start of IPL T20. According to surveys more and more women are watching IPL T20, its great, and why wouldn't it be?

IPL has all the ingredients for a great night’s fun. It has drama, action, suspense, glamour, Hero's, Villains, like the politicians who made the cheerleaders dress up, side kicks, and to top it all off it has actual live cricket. Add a Bhajji, Sreesanth episode and you can't ask for more. Awesome.

This new cricket format is obviously packing a big punch with viewers, women in particular. TV audiences, much like those who are watching action at the stadium, seem to be lapping up the big glitzy shows under floodlights every evening. Cricket is at the center of the action, but it is part of a package with other elements that are almost as essential. It’s a football game atmosphere but with cricket at the heart...what a dream.

IPL has also been responsible for busting the myth that not too many women watch cricket. Women have shown a far higher interest in IPL. About 36% of the total audience share watching IPL comprises women. IT is a delight to have female spectators in the stadium. They add to the glamor and cheer.

It is all-round entertainment with film stars, cricket stars, cheerleaders (sadly fully clad) and also some great cricket highlights.

Another indicator of the IPL interest is the TRP ratings that the programme has drawn. IPL began its innings with a bang and a viewer audience of 8.21 in six metro areas on April 18. This came down to 4.97 on April 19. The latest figures available with TAM show that viewer interest has gone up to 5.57 for Delhi, Kolkata, Hyderabad, Bangalore, Chennai and Mumbai.

Do the guys mind?

"Not at all" is the response I’m sure. Why wouldn’t you love to have the ladies in the stadium. Add some color and glamor to the crowd. Husbands at home wouldn’t be complaining either since there is no arguments about what to watch. Joy all around thanks to IPL T20.

That's got to be a 6 for sure